Give Me More Leads. Increasing Opt-ins

A great way build a relationship with a potential customer is to give each visitor ample reasons to share their email address in order to create a line of continuous communication between you and your potential customers. Since “opting in” is a voluntary option, it is important to learn ways to increase opt-ins, hence increasing your […]

Google Alerts – Keep Up With Your Industry

Keeping up with your industry not only allows you to know what is going on to stay current, but gives you the advantage to go above and beyond to get ahead of the curve to leverage on new strategies and tactics to grow your business. It is important to have a reliable, effective and time […]

Coincidence or Strategic Planning?

The marketing world is an ever changing, competitive arena that requires you to stay on top of the latest trends to adapt new ways in reaching your target audience; if you don’t, that campaign you have been working on won’t be nearly as effective. Ever heard of the term ‘behavioral targeting’? It just might be […]

Pre-Roll, Is It Part Of Your Marketing?

Here’s the situation. You are returning from a business trip and missed the highly anticipated season finale of Homeland. No problem. You have the HBO-GO app on your smartphone and you link up while at the airport and get ready to watch the show. But wait! Before you can hit play, you are served up […]

Why do Facebook Marketing?

Facebook has become an increasingly valuable tool in today’s marketing world. As it currently stands, there are over 1 billion active users on the site which makes the obvious question why wouldn’t you use Facebook for your advertising needs? Beyond just the general reach you can get out of using Facebook, the platform allows you […]

How to Make Your Website Sell Products and Increase Profits!

“If you build it, they will come.” Perhaps that is true if you are Kevin Costner and you are building a baseball diamond in your cornfield, but not so if you are building a website and expect visitors to immediately flock to it the minute you go live. We’ve all been there. We’ve spent months […]

Why “Trip Wires” Might Be Killing Your Highest Paying Sales

You’ve heard the term. Trip wire. Front-end. Low-ticket offer.  Whatever you call it, this is a classic direct response marketing principle that leverages the concept of “buyer momentum.” The objective… Get the prospect to buy something – anything — first. The hope is because the buyer makes the initial decision to purchase that trust is implied […]

Wickedly Sharp Conversion Tactics – Part 2

Advanced Conversion Boosters In addition to the simple basic methods of boosting conversions, there are also a number of advanced tactics you can use to increase your conversions even more. These methods are being used successfully by the world’s top marketing experts, and it’s because they work! But you don’t have to be a big-time […]

Wickedly Sharp Conversion Tatics – Part 1

No matter what kind of business you’re in, conversions are king. The bottom line of any business is making money, and the root of that money is how well your product or service converts. Even if you’re just in the business of advertising affiliate products, you can work on your own conversions in your email […]

How Well To You Know Your Digital Marketing?

We all strive to be the best, and business owners know better then anyone that to be the best they have to excel in every accept. One great idea can’t hang with no lack of experience, start up cash, or business sense. Success isn’t reliant on what one person can accomplish on their own, but […]

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