Print Advertising Revenues Now Below 1950 Levels

Can you say “dying industry”? How about “creative destruction”? You are reading this blog on a digital platform, and that is, in short, why the newspaper industry, not so long ago the monarch of news dissemination in the United States, is on the way out. To be more...

Landing Page Optimization

Landing Page Optimization Because your landing page is so crucial, and because, as they say, you only get one chance to make a first impression, it’s critical to ensure that your landing page converts as well as it possibly can. It’s practically impossible to gauge...

Creating Stunning Landing Pages

There are many ways to create truly remarkable landing pages without a lot of technical experience. You don’t have to spend a small fortune to have a custom landing page created unless you have very unique needs. Instead, you can do it yourself and save money. Let’s...

Elements Of Successful Landing Pages

Why build a better mousetrap when the one that exists already works so well? Why not just reproduce the success of the original by producing more of them? Well, that is precisely what you should do when you create a landing page. Don’t copy other people’s pages....

Types Of Landing Pages

An effective landing page is one that is geared toward a very specific purpose, and it’s generally the first page people visit after they see an ad you create, read an email you send out, or see some other form of marketing or advertising. If you want to increase your...

Survey: Do Marketers Feel That Facebook Efforts Are Effective?

An extensive survey of marketing professionals’ social media use confirms what most of us feel in our bones: that although Facebook is still king, the subjects are a bit uneasy. To put it more plainly, almost all marketers use Facebook and an overwhelming majority...

5 Lead Conversion Tips That Work For Any Marketing Program

Not everyone who fills out a form, attends a webinar or clicks through on one of your emails should be passed to sales.  Marketers have to evaluate buyer fit (Do they map to your ideal customer profile?) and buyer behavior (Have they shown interest in what you sell?)....

8 Ways To Use Visuals To Market Your Business On Facebook

Visuals play a very important role on Facebook. According to Socialbakers, 87% of the top most engaging posts are photos. It’s pretty simple! We all attracted by visuals. We’re in the age of the visual culture. There are a lot of ways you can fully utilize visuals in...

Increase Your Website Traffic With These 6 Fundamental Tips

Many business owners become quite frustrated if their website traffic is slow to nonexistent, and often scramble to find a solution. There is no magic switch to flip that will immediately drive traffic to your website, unless you opt for a pay-per-click advertising...

5 Reasons For Inbound Marketing To Your Current Customers

Repeat Business It’s called a sales cycle. To maximize the return on the investment of setting up the infrastructure that makes it possible, it should be a recursive cycle of repeat business. It’s the most fundamental reason why you should perform inbound marketing on...

From Around The Web – SEM

SEM- what is it, how is it different then SEO, and are you already doing it? SEM is known as Search Engine Marketing and is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages through...

From Around The Web – Blogging

BLOGGING - so you have a WordPress account - why should you blog? It helps drive traffic to your website Think about how many pages there are on your website. Probably not a ton, right? And think about how often you update those webpages. Probably not that often,...

From Around The Web – SEO

SEO - what is it and how should you implement it in through-out your website? SEM - what is it, how is it different then SEO, and are you already doing it? BLOGGING - so you have a WordPress account now what do you write about and how often? SEO is an acronym that...

From Around The Web ~ 5/1 Newsletter

"Getting an audience is hard. Sustaining an audience is hard. It demands a consistency of thought, of purpose, and of action over a long period of time." Bruce Springsteen Key Components Of Inbound Marketing Why should you be interested in inbound marketing? You'll...

Planning A Strategy Is Great, But Execution Is The Key To Success

Developing and executing marketing plans and campaigns is an often overlooked aspect of growing a business. Many prepare a marketing plan for the year ahead only for it to sit on the shelf until next year. What's the use of all that planning if you're only going to...

What We Can Learn From Netflix In Terms Of Marketing Automation

Almost everybody around the world is on Netflix. They are one of the biggest online sensations in the world and a serious contender for a completely different way of offering entertainment. Indeed, they are the movie industry's answer to Spotify. They haven't become...

How To Build The Value Of Your Sales Produced

Creating sales is the be all and end all of any business. The focus, to increase sales, should be on outcomes and on features. Unfortunately, most businesses look almost solely on the features, telling the customers that they are the best of the best. Because of this,...

How To Re-Engage Past Customers Back Into Your Business

For as long as we can remember, the main goal of online marketeers has been to attract new customers into their sales funnel. However, it seems that there is a real change now and that the focus has shifted to the retention of existing customers, and re-engagement of...

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