by Nate Kennedy | Oct 3, 2014 | Business Management, Customer Engagement
Twitter is among the many different social media sites that give businesses access to advertise on their platforms. As it keeps growing, there are now over 400 million tweets sent per day, presenting a large opportunity to get your business in front of new audiences....
by Nate Kennedy | Oct 2, 2014 | Business Management, Customer Engagement, Email Marketing, Marketing Automation
You know what drives me nuts? When I give my email address to a marketer, essentially granting them permission to knock at my email door at their leisure and then they communicate with me in a way that has absolutely no relevance to me as a consumer. It basically...
by Nate Kennedy | Sep 18, 2014 | Conversion, Customer Engagement
A great way build a relationship with a potential customer is to give each visitor ample reasons to share their email address in order to create a line of continuous communication between you and your potential customers. Since “opting in” is a voluntary option, it is...
by Nate Kennedy | Jun 26, 2014 | Conversion, Customer Engagement, Marketing Automation, Uncategorized
By now Facebook is a household name no matter what the household generation. Here are just a few statistics: 802 million daily active users 1.28 billion monthly active users 46.7% of users are over the age of 35 years old There are 1 million currently active...
by Nate Kennedy | Mar 5, 2014 | Customer Engagement
For as long as we can remember, the main goal of online marketeers has been to attract new customers into their sales funnel. However, it seems that there is a real change now and that the focus has shifted to the retention of existing customers, and re-engagement of...
