by Nate Kennedy | Aug 20, 2015 | Conversion, Marketing Automation, Sales Funnels
If you aren’t testing these you are losing revenue… Kudos to WordPress for creating such an easy tool that business owners across the globe are using their easy drag-and-drop interface to create professional online storefronts in minutes. Unfortunately,...
by Nate Kennedy | Oct 2, 2014 | Business Management, Customer Engagement, Email Marketing, Marketing Automation
You know what drives me nuts? When I give my email address to a marketer, essentially granting them permission to knock at my email door at their leisure and then they communicate with me in a way that has absolutely no relevance to me as a consumer. It basically...
by Nate Kennedy | Sep 25, 2014 | Email Marketing, Marketing Automation, Sales Funnels
At this point in 2014 most of us can’t imagine conducting our lives without our mobile phone in hand. We use it for everything – banking, shopping, reading, watching videos, responding to emails, keeping connected with our friends and family through social...
by Nate Kennedy | Sep 3, 2014 | Business Management, Marketing Automation
The marketing world is an ever changing, competitive arena that requires you to stay on top of the latest trends to adapt new ways in reaching your target audience; if you don’t, that campaign you have been working on won’t be nearly as effective. Ever heard of the...
by Nate Kennedy | Aug 19, 2014 | Business Management, Marketing Automation, Uncategorized
Here’s the situation. You are returning from a business trip and missed the highly anticipated season finale of Homeland. No problem. You have the HBO-GO app on your smartphone and you link up while at the airport and get ready to watch the show. But wait! Before you...
by Nate Kennedy | Aug 5, 2014 | Business Success, Marketing Automation
“If you build it, they will come.” Perhaps that is true if you are Kevin Costner and you are building a baseball diamond in your cornfield, but not so if you are building a website and expect visitors to immediately flock to it the minute you go live. We’ve all been...