Mobile Marketing Here to Stay or Gone Tomorrow?
At this point in 2014 most of us can’t imagine conducting our lives without our mobile phone in hand. We use it for everything - banking, shopping, reading, watching videos, responding to emails, keeping connected with our friends and family through social media. And...
Are you Making These Mistakes With Your Sales Funnel?
There’s a problem with Internet Marketing. It’s rampant. It’s called… “The Sales Funnel.” If you look at it from both sides of the coin you’ll see its flaws. And what’s scary is that you may be falling into these clear traps yourself and leaving money on the table as...
Give Me More Leads. Increasing Opt-ins
A great way build a relationship with a potential customer is to give each visitor ample reasons to share their email address in order to create a line of continuous communication between you and your potential customers. Since “opting in” is a voluntary option, it is...
Google Alerts – Keep Up With Your Industry
Keeping up with your industry not only allows you to know what is going on to stay current, but gives you the advantage to go above and beyond to get ahead of the curve to leverage on new strategies and tactics to grow your business. It is important to have a...
Coincidence or Strategic Planning?
The marketing world is an ever changing, competitive arena that requires you to stay on top of the latest trends to adapt new ways in reaching your target audience; if you don’t, that campaign you have been working on won’t be nearly as effective. Ever heard of the...
Pre-Roll, Is It Part Of Your Marketing?
Here’s the situation. You are returning from a business trip and missed the highly anticipated season finale of Homeland. No problem. You have the HBO-GO app on your smartphone and you link up while at the airport and get ready to watch the show. But wait! Before you...
Why do Facebook Marketing?
Facebook has become an increasingly valuable tool in today’s marketing world. As it currently stands, there are over 1 billion active users on the site which makes the obvious question why wouldn’t you use Facebook for your advertising needs? Beyond just the general...
How to Make Your Website Sell Products and Increase Profits!
“If you build it, they will come.” Perhaps that is true if you are Kevin Costner and you are building a baseball diamond in your cornfield, but not so if you are building a website and expect visitors to immediately flock to it the minute you go live. We’ve all been...
Why “Trip Wires” Might Be Killing Your Highest Paying Sales
You’ve heard the term. Trip wire. Front-end. Low-ticket offer. Whatever you call it, this is a classic direct response marketing principle that leverages the concept of “buyer momentum." The objective… Get the prospect to buy something – anything -- first. The hope...
Wickedly Sharp Conversion Tactics – Part 2
Advanced Conversion Boosters In addition to the simple basic methods of boosting conversions, there are also a number of advanced tactics you can use to increase your conversions even more. These methods are being used successfully by the world’s top marketing...
Wickedly Sharp Conversion Tatics – Part 1
No matter what kind of business you’re in, conversions are king. The bottom line of any business is making money, and the root of that money is how well your product or service converts. Even if you’re just in the business of advertising affiliate products, you can...
How Well To You Know Your Digital Marketing?
We all strive to be the best, and business owners know better then anyone that to be the best they have to excel in every accept. One great idea can't hang with no lack of experience, start up cash, or business sense. Success isn't reliant on what one person can...
Facebook Ads Increase Lead Conversions
By now Facebook is a household name no matter what the household generation. Here are just a few statistics: 802 million daily active users 1.28 billion monthly active users 46.7% of users are over the age of 35 years old There are 1 million currently active...
Authority Sales System – What is it?
There's always a 'hot' word in the digital marketing world. Right now, it seems to be FUNNELS. Last year it was PROCESSES. Marketing company's ask business owners all the time, "what's your marketing process? How is your marketing funnel set up?" While those are valid...
Elements of a Squeeze Page
There are a number of different squeeze page elements that you can test and tweak to improve your conversions. Some of these elements are critical, and others are not, but still important. However, testing how they interact together can sometimes make elements that...
Types of Squeeze Pages
You may be surprised to know that the length of your squeeze page can make a huge difference to conversions. Some people feel strongly that a short squeeze page is best, but long squeeze pages can perform better in certain situations. Short Squeeze Pages Short squeeze...
Types of Opt-in Boxes
There are many different types of opt-in boxes, and it’s important to test different types in order to find out which type works best for your traffic. Pop-Over If you’re a regular internet user, you’ve almost certainly seen pop-over opt-in boxes. These boxes pop up...
Boosting Lead Conversions
Let's take a few minutes to focus on making the most of the traffic you have by building the highest converting opt-in form/squeeze page possible. The goal of any opt-in marketing campaign is to get as many email subscribers as possible. This requires making the most...