by Nate Kennedy | Jun 26, 2014 | Conversion, Customer Engagement, Marketing Automation, Uncategorized
By now Facebook is a household name no matter what the household generation. Here are just a few statistics: 802 million daily active users 1.28 billion monthly active users 46.7% of users are over the age of 35 years old There are 1 million currently active...
by Nate Kennedy | Jun 5, 2014 | Business Management, Business Success, Marketing Automation
There’s always a ‘hot’ word in the digital marketing world. Right now, it seems to be FUNNELS. Last year it was PROCESSES. Marketing company’s ask business owners all the time, “what’s your marketing process? How is your marketing...
by Nate Kennedy | May 28, 2014 | Business Success, Conversion, Marketing Automation
There are a number of different squeeze page elements that you can test and tweak to improve your conversions. Some of these elements are critical, and others are not, but still important. However, testing how they interact together can sometimes make elements that...
by Nate Kennedy | May 28, 2014 | Uncategorized
You may be surprised to know that the length of your squeeze page can make a huge difference to conversions. Some people feel strongly that a short squeeze page is best, but long squeeze pages can perform better in certain situations. Short Squeeze Pages Short squeeze...
by Nate Kennedy | May 28, 2014 | Uncategorized
There are many different types of opt-in boxes, and it’s important to test different types in order to find out which type works best for your traffic. Pop-Over If you’re a regular internet user, you’ve almost certainly seen pop-over opt-in boxes. These boxes pop up...
by Nate Kennedy | May 28, 2014 | Uncategorized
Let’s take a few minutes to focus on making the most of the traffic you have by building the highest converting opt-in form/squeeze page possible. The goal of any opt-in marketing campaign is to get as many email subscribers as possible. This requires making the...
by Nate Kennedy | May 28, 2014 | Uncategorized
Can you say “dying industry”? How about “creative destruction”? You are reading this blog on a digital platform, and that is, in short, why the newspaper industry, not so long ago the monarch of news dissemination in the United States, is on the way out. To be more...
by Nate Kennedy | May 21, 2014 | Uncategorized
Landing Page Optimization Because your landing page is so crucial, and because, as they say, you only get one chance to make a first impression, it’s critical to ensure that your landing page converts as well as it possibly can. It’s practically impossible to gauge...
by Nate Kennedy | May 21, 2014 | Uncategorized
There are many ways to create truly remarkable landing pages without a lot of technical experience. You don’t have to spend a small fortune to have a custom landing page created unless you have very unique needs. Instead, you can do it yourself and save money. Let’s...
by Nate Kennedy | May 21, 2014 | Uncategorized
Why build a better mousetrap when the one that exists already works so well? Why not just reproduce the success of the original by producing more of them? Well, that is precisely what you should do when you create a landing page. Don’t copy other people’s pages....
