Why build a better mousetrap when the one that exists already works so well? Why not just reproduce the success of the original by producing more of them?
Well, that is precisely what you should do when you create a landing page. Don’t copy other people’s pages. That’s copyright infringement. Instead, we can borrow elements from those pages that we know are already successful.
There are a few elements you should focus on no matter what type of landing page you create.
Headline – As with any type of page, you need a headline to grab attention and get people interested right away. The headline is the most important element of the page, because it’s usually the first thing people see.
- Media – You’ll generally want some kind of imagery, whether it is video or image-based. This is usually a picture of the product or a video ad, but it could be any type of supporting media. This is usually the second thing people notice on a landing page, but of these four elements, it’s the least critical. You could still have an effective landing page with no graphics or video, but typically graphical elements and videos capture interest and lead to better conversions.
- Benefits – Every landing page needs a list of benefits. Whether this is benefits of the product or benefits of your newsletter that you want them to subscribe to, you must give people enough reasons to take action.
- Call-to-Action – A call-to-action is another vital element for any landing page. You must tell people what action you’d like them to take. This could be something like, “Click here to get your copy of this unique marketing system now!” Or it could be something like, “Enter your name and email address to receive your free copy of this life-changing report today!” A strong call-to-action can mean the difference between getting the visitor to take action and having them leave, so pay close attention to this component.