by Nate Kennedy | Mar 27, 2014 | Business Management
Developing and executing marketing plans and campaigns is an often overlooked aspect of growing a business. Many prepare a marketing plan for the year ahead only for it to sit on the shelf until next year. What’s the use of all that planning if you’re only...
by Nate Kennedy | Mar 7, 2014 | Marketing Automation
Almost everybody around the world is on Netflix. They are one of the biggest online sensations in the world and a serious contender for a completely different way of offering entertainment. Indeed, they are the movie industry’s answer to Spotify. They...
by Nate Kennedy | Mar 7, 2014 | Conversion
Creating sales is the be all and end all of any business. The focus, to increase sales, should be on outcomes and on features. Unfortunately, most businesses look almost solely on the features, telling the customers that they are the best of the best. Because of this,...
by Nate Kennedy | Mar 5, 2014 | Customer Engagement
For as long as we can remember, the main goal of online marketeers has been to attract new customers into their sales funnel. However, it seems that there is a real change now and that the focus has shifted to the retention of existing customers, and re-engagement of...
by Nate Kennedy | Mar 4, 2014 | Conversion
Most marketers spend a huge amount of time trying to get people to come to their website. This is indeed an important part of the job, but it is not the be all and end all of marketing either. Once your lead arrives at your landing page, it is very important that you...
