“Getting an audience is hard. Sustaining an audience is hard. It demands a consistency of thought, of purpose, and of action over a long period of time.” Bruce Springsteen
Key Components Of Inbound Marketing
- Why should you be interested in inbound marketing?
You’ll Build a Higher Percentage of Leads While Saving Money. The stats don’t lie. 66% of U.S. citizens are on the FTC’s Do Not Call Registry; 44% of mail is never opened; and 86% of people don’t watch TV ads. Traditional marketing does have its place and can still be really effective, but most marketing has made a huge shift to the digital world. According to Voltier Digital, inbound marketing costs 62% less than traditional outbound marketing. It’s hard to argue with that logic. Inbound marketing is so powerful because it lets you create content specifically for your customers. Traditional forms of marketing are often aimed at the masses, whereas today’s successful marketing is often targeted at very specific types of people. Take advantage of the ability to establish your leadership, and start exploring how to increase your leads with inbound marketing.
- Want a few tips to help streamline your Internet marketing?
You can’t analyze data if you don’t have data. The foundation behind any good web-analysis method is Google Analytics. Since setting up this service is both easy and free, there is absolutely no excuse not to have an account, whether you spend money with Google or not. When you do this, don’t forget to set up all of the lead capture forms so you can track leads/conversions in order to see exactly what is attracting your visitors. If you haven’t done this, do it now. If you have, go back and make sure you’ve done it thoroughly.
Find your sweet spot. Look upstream at the quality and returns of your online marketing. Your average rankings and cost per click are two indicators that can help identify if you’re in the most efficient spot on the search engine or if you’ve run askew. While holding the number one paid spot has its clear advantages, branding campaigns among them, many companies find that these spots are not the most efficient. PPC and SEM campaigns shouldn’t be “all or nothing,” so monitor your costs per conversions closely.
Apply constant pressure. Don’t let yourself (or your vendors/affiliates) become complacent with good results. Even after sales climb, it’s important to remain active and responsive. One way to combat stagnation is to ask that your vendors/affiliates schedule regular conferences with you. Similarly, just because you’ve asked for new ideas or opinions in May doesn’t mean you can’t ask again in June (and July). Sage management of web marketing efforts is rarely the easiest path to follow, but it’s often the best path. Just remember that anything you measure and work toward will improve, no matter what. Online marketing through outsourced vendors or partnerships with affiliates is no exception.