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Marketing & Sales

Print Advertising Revenues Now Below 1950 Levels

Can you say “dying industry”? How about “creative destruction”? You are reading this blog on a digital platform, and that is, in short, why the newspaper industry, not so long ago the monarch of news dissemination in the United States, is on the way out. To be more...

Landing Page Optimization

Landing Page Optimization Because your landing page is so crucial, and because, as they say, you only get one chance to make a first impression, it’s critical to ensure that your landing page converts as well as it possibly can. It’s practically impossible to gauge...

Creating Stunning Landing Pages

There are many ways to create truly remarkable landing pages without a lot of technical experience. You don’t have to spend a small fortune to have a custom landing page created unless you have very unique needs. Instead, you can do it yourself and save money. Let’s...

Elements Of Successful Landing Pages

Why build a better mousetrap when the one that exists already works so well? Why not just reproduce the success of the original by producing more of them? Well, that is precisely what you should do when you create a landing page. Don’t copy other people’s pages....

Types Of Landing Pages

An effective landing page is one that is geared toward a very specific purpose, and it’s generally the first page people visit after they see an ad you create, read an email you send out, or see some other form of marketing or advertising. If you want to increase your...

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