Have you ever had a product launch day not go as planned?
It goes a little something like this…
It’s the night before the day you launch your offer. The excitement builds.
You have poured your blood, sweat and tears into your product.
You feel amazing! You have covered all the quintessential questions and created detailed answers.
- What makes you unique (Your USP)
- What does the market want?
- What do I want to sell?
- Where do I want to buy traffic from?
- What you want out of the business?
You have even spent time creating the Perfect Logo, Sales Funnel, and prepped your team for the avalanche of sales in the morning…
You’re now completely baffled. You know how many people your product will help, if only they would buy it.
You’re even a bit embarrassed, because you told everyone how excited you are to finally see the Fruits of your labor.
It has happened to me…
… more than once
…. and when I look back
… it boiled down to one thing
I forgot the Cardinal Rule of Successful Offers…
Huddle up a second because if we can remember this, our offers will win…much more than they lose.
We become so in love with our products that we forget buyers are people, who want to lead their own lives, the way they want it.
We forget to understand “People Insights”
How do THEY view our offer?
What is their “frame” of reference?
We got to stop looking through our eyeballs and look through our prospects eyeballs.
Their FRAME…has a major influence on how we position our offer to our buyers.
Framing is how we are able to find the TRUE Value we need to deliver in our message.
It’s what let’s us know what pains we solve, what desires we fulfill, and what convenience we bring to our clients.
When your message lives and breathes in THEIR WORLD they buy…and buy…and buy
Now you don’t have to completely scratch your offer and start over or go get a Day Job!
You just need to Fix It by framing your message and positioning your product in their world.
If you have an offer that truly helps people, but they’re not buying, your message is simply mismatched to your market.
That’s your biggest conversion problem…only always
Want to fix it?
Then take a step back and start to ask yourself some better questions about what your client actually wants.
Here are some questions you can ask yourself to get started
- What trends are occurring and will occur in their business or lives?
- What do they secretly, ardently desire the most?
- What are their top 3 daily frustrations?
- What are they afraid of?
- Who else has tried selling them something similar and how has the effort failed?
- Are there any Micro-Markets that your clients come from?
Once you get more clear on a few of these questions you will be on track to fixing your offer.
And life gets fun when the sales start rolling in.