Along with there being more content than ever on the internet, there are more ways to access that content as a consumer. The days of sitting at your desktop computer are gone and the trends are pointing to more mobile and tablet based internet surfing.  

The best and most modern web designs are the ones that are accessible from your desktop, your tablet, and on-the-go with your mobile phone.

Making sure that the information you are providing on your site is easily readable on all devices is the difference between a customer continuing to browse your site or getting frustrated and searching out the competitor. One way to achieve a seamless experience, no matter what device your customer is on, is through responsive website design. 

Having a responsive site means that your information adapts to fit any screen that it is being viewed on.

Consumers today are equally as concerned with what you are selling as they are with the experience you are giving when they land on your homepage. An easier, more enjoyable experience can translate into more sales and increased brand loyalty. If you know that your target consumer prefers a mobile experience over a desktop experience, you might want to consider a mobile-first strategy when creating your website.  

Mobile first means that you design your website around the features of a mobile device.

However, if you are aiming for a more versatile design without committing to a mobile-first strategy, a responsive site is your best option. Thankfully, adapting your content is easier than ever with templates that include responsive design elements right out of the box, to give you a modern web design.

With mobile traffic overtaking desktop traffic, there is no excuse not to convert over to a more mobile friendly design.