- BLOGGING – so you have a WordPress account – why should you blog?
It helps drive traffic to your website
Think about how many pages there are on your website. Probably not a ton, right? And think about how often you update those webpages. Probably not that often, right? Well, blogging helps solve both of those problems.
Every time you write a blog post, it’s one more indexed page on your website. It’s also one more cue to Google and other search engines that your website is active and they should be checking in frequently to see what content you’ve published that they should surface. Every new indexed page is one more opportunity for you to show up in search engines, and drive traffic to your website through organic search. Thus, helping you with SEO!
It helps convert that traffic into leads
Now that you have traffic coming to your website through your blog, you have an opportunity to convert that traffic into leads. Just like every blog post you write is another indexed page, each post is a new opportunity to generate new leads. And the way this works is really simple: Just add a lead-generating call-to-action to every blog post.
Often, these calls-to-action are things like free ebooks, free whitepapers, free fact sheets, free webinars, free trials … basically, any content asset that someone would be willing to exchange their information for. To be super-clear for anyone unfamiliar with how traffic-to-lead conversions work, it’s as simple as this:
- Visitor comes to website
- Visitor sees call-to-action button with a free offer behind it
- Visitor clicks call-to-action button and gets to a landing page, which contains a form for them to fill in with their information
- Visitor fills out form, submits information, and receives the free offer
It helps establish authority
The best business blogs answer common questions that their leads and customers often ask. If you’re consistently creating content that’s helpful for your target customer, it’ll help establish you as an authority in their eyes.
“Establishing authority” is a fluffy metric — certainly not as concrete as traffic and leads, but it’s pretty powerful stuff.
- SEO – what is it and how should you implement it in through-out your website? Visit Page
- SEM – what is it, how is it different then SEO, and are you already doing it? Visit Page