Optimized Assets originated back in 2007 under the banner of Kennedy Marketing Systems. We started as a company that built out online businesses in the information education industry and ultimately sold 8 different brands in 5 years.
In 2013, we Re-Branded to Optimized Assets with the goal of helping businesses optimize their online presence.
We have been fortunate to help multiple Inc 5000 companies attract, convert, and close more customers through their websites. Along the way we created a unique 4-Step process called ‘Reverse Influence’ to help you attract, convert, and close more customers. Along the way it turns you into the Leading Market Authority in your niche.
Our Reverse Influence Method
Step 1 – Websites That Convert
Most business websites are nothing more than fancy brochures. They might be pretty, but they don’t sell. It’s why we first learn how your sales process actually works. Once we define your sales process, we can fix your website.
We do that by creating web pages that actually get people to do what you want them to do. Whether it’s to pick up the phone and call you, get in the car and drive to your store, or fill out a form requesting information.
Step 2 – Content Marketing Plan
Our team works with you personally to craft your content marketing plan, so you have the right message for the right people. We help you create content that engages people, so they know, like, and trust your brand.
We don’t put words in your mouth or make you follow a script or anything “canned”. Instead, we give you the overall theme of your core messages. Then we give you a framework to follow, and then you get your message out of your head and in front of your market.
Step 3 – Social Media Marketing
We use Social Media Marketing to get your content out there, so you get more leads and customers. Not pointless “likes” or “fans” that don’t pay you. Actual customers. And the way we do this for you is simple.
We publish your content to Social Media that’s tailor made specifically to get that prospect to start paying attention to you. Once they do, then we start showing them ads that direct them to your website or store. The net effect is more customers.
Step 4 – Paid Ad Campaigns
To really scale and grow your business, you need to use paid ads. This is really the secret sauce. The idea is that when you do this, you’ll get to the point where the advertising itself is profitable and you’re essentially getting paid to build your brand.
This just lets you grow the brand bigger and faster than ever. But you can’t do it without the traffic strategy. That’s why we run all of your ad campaigns FOR you. There’s an art and a science to it and we’ve mastered it.
The Core Values That Guide Us
Be Amazing: We will be relentless in our pursuit to amaze our work family and our clients by delivering results that exceeds expectations. We are what we consistently do, so being amazing is a Habit!
Be Giving: At our core we know that Giving Upgrades Everyone around us, so we will always think of how to serve others first. More importantly actions speak louder than words, so if we think it we will do it!
Be Loyal: We will be loyal, honest, and trust worthy. This is what makes us reliable to our work family and shows that we respect them. Loyalty and Respect is not a choice it is a requirement.
Be Smart: We will cultivate smart decision making skills by continuously learning. It is through learning that growth happens and innovation is created. We will be persistent in our pursuit of growth. Growth shows value
Be Humble: Through Humility we are teachable, when teachable we become more valuable and smarter. Our daily practice of being humble will help us become Better Listeners and Amazing Leaders!